Catalogue-first navigation
Six categories are available from the hero and again as direct cards, so repeat buyers can move quickly without reading the entire page.
02
Wholesale catalogue prototype
Unofficial prototypeAntonio Commerce.
A broad wholesale catalogue made fast to understand and easy to enter.
A catalogue-led redesign concept for a Mostar wholesaler, connecting six product families with a clear B2B partnership story.
01
The brief
Make the complex
feel obvious.
Give business buyers a quick route into a large catalogue while preserving the stability, history, and service expectations of a long-running wholesaler.
The product range crosses office supplies, school products, sanitation, travel, banking, and promotional material. Without a strong entry layer, that breadth becomes friction instead of value.
06catalogue families
04partnership proof points
1994founding story surfaced
02
What was built
A system,
not a skin.
The prototype combines a crisp white catalogue surface with a deep navy partnership section. Electric blue creates a consistent action color, while compact cards make the product structure immediately scannable.
B2B value made visible
Delivery, represented brands, wholesale terms, and continuity since 1994 turn operational strengths into a compact partnership argument.
A controlled visual system
Color-coded category icons, consistent cards, and a focused navy section create variety without losing the company’s identity.
03
Design decisions
Every choice
has a job.
Breadth without clutter
The catalogue is grouped by the way buyers shop, replacing an undifferentiated product list with six clear doors.
Fast repeat access
Primary categories are repeated at the top of the experience to support visitors who already know what they need.
Operational proof
The partnership section focuses on delivery, brands, terms, and continuity instead of broad marketing language.
04
The outcome
Built for clarity.
Ready for the next step.
- A faster route from homepage to the relevant catalogue family.
- A clearer separation between product discovery and partnership benefits.
- A modern visual layer that still feels appropriate for established B2B trade.
Next case study 03 / 04
UNIS TŠP.